The Feminine Touch

by Chelle Gerhardt

It isn’t easy for mom to find time to herself, and it’s even harder for her to get a chance to relax and unwind. This inspired me to bring a piece of tranquility in the midst of her busy lifestyle. The soothing shades of greens to the calming hues of lavender, you can’t help but get a sense of serenity. The peaceful motion of the woven grasses, the binding of branches, and the fragrance of the flowers all work together to allow mom’s mind to drift into her happy place.

mom's happy place

Flowers and materials featured: Dendrobium orchid blossoms, cymbidium orchids, anthuriums, allium, miniature calla lilies, roses, lily grass, monstera leaf, calathea foliage, succulents, Midollino sticks and tree branch

About the Florist: Chelle Gerhardt

Chelle is lead floral designer and manager at Shirley’s Flowers and Gifts, Inc., in Rogers, Ark. She specializes in weddings and events, and Chelle’s floral designs have appeared in such magazines as At Home in Arkansas, Celebrate Arkansas Magazine, Northwest Arkansas CitiScapes and Arkansas Bride. Chelle won the 2012 Ozark Florist Association’s Design Competition and the 2011 Arkansas Florists Association’s (AFA’s) Design Contest, and she placed third in the AFA’s 2012 Mid America Invitational Cup Competition. She is an accredited Arkansas Master Florist.

by Rowena Johnson

The word “mother” makes me think of Mother Nature and how all mothers are connected, although we all have our own stories. Flowers emulate life — a seed is planted, it’s nurtured, grows, blooms and reseeds so life goes on. My arrangement is natural and garden looking with a tree of life in the center. The life tree celebrates motherhood. With the help of our customers, we received photos of mothers with their children. I shaped them into leaves for the tree of life.

mother nature

Flowers and materials featured: Corkscrew willow, gerber daisies, Atlantis white daisies, dianthus, delphinium, Star of Bethlehem, hydrangea, stock, campanula, thistle, polka dot plants, pencil cactus, radishes, broccoli, permanent mushrooms, distressed wood, two clay pots, sheet moss, arrowhead leaves, Roosevelt Fern, squirrel tail sprengeri, salal, baker fern, variegated pittosporum and a saucer

About the Florist: Rowena Johnson

Ro is lead designer of Rochette’s Florist in Farmville, Va. Her floral design career was inspired while living on Naval Station Guantanamo Bay, Cuba. The high school was having its prom and had no florist on base. With no experience, she began creating flowers, realizing and nurturing her floral skills. Upon return to the U.S., she began taking classes at Virginia Beach Vo Tech and gaining experience working with local florists. Her 30 plus year career has included work for Bob Timberlake, Inc., Sandals Resorts and Mays Wholesale to name a few. Designing on a competitive level is new for Ro and she already has a few awards with the Virginia Professional Florist Association.

by Beth McCampbell

The job of a mother requires a certain gentleness, kindness and softness of heart that no one else can imitate. Mothers give so much of their time and energy to others that by the end of the day there is nothing left to give. I wanted to embody that feminine side of a woman by focusing on soft and delicate garden flowers with touches of lace and pearls. My hope is a mother would feel appreciated when receiving these flowers and then pause, light the candles around a bubble bath and just relax.

the feminine touch

Flowers and materials featured: Serving dish, votive candles, footed hurricane vase, lace, pearl beads, silver wire collar, purple Midollino sticks, succulent, rose petals, boronia, hydrangea, waxflower, freesia, garden roses, stock, and sword fern

About the Florist: Beth McCampbell

Beth is lead designer and a bridal consultant for Bloomtastic Florist in Columbus, Ohio, and earned a marketing degree from Ohio State University in 2011. Beth’s floral career began in high school when she took part in a mentorship program where she learned the basics of floral design. In college, Beth sought out an internship with a flower shop. That position turned into a part-time job. Now it is a full-time career, and customers call in requesting Beth’s floral designs.